Creative Data Networks
I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With these numbers, does it even make sense to publish new articles? Absolutely — you just have to change your approach to creating content to improve your keyword rankings. Here’s how to find out what your current rankings are, along with 11 tips to help you […]
How to Create a Stakeholder Map for Seamless Project Tracking
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist who’s guided content projects for over 30 SaaS companies, I’ve seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Table of Contents What is a stakeholder map? Stakeholder Map Example How to Create […]
The State Of AI Chatbots And SEO via @sejournal, @Kevin_Indig
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt. The post The State Of AI Chatbots And SEO appeared first on Search Engine Journal.
73% Of Marketers Use Generative AI, Consumer Acceptance Up via @sejournal, @MattGSouthern
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising. The post 73% Of Marketers Use Generative AI, Consumer Acceptance Up appeared first on Search Engine Journal.
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize — and improve — a buyer’s experience. What does it take to build a funnel? And how do you know it’s working? Let’s join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? B2B Marketing […]
WordCamp Asia: No Plans For WordPress In 5 Years via @sejournal, @martinibuster
At WordCamp Asia 2025 Q&A, Matt Mullenweg struggled to answer where WordPress will be in five years The post WordCamp Asia: No Plans For WordPress In 5 Years appeared first on Search Engine Journal.
Ask An SEO: Why Is Google Not Indexing My Pages? via @sejournal, @rollerblader
Struggling with Google not indexing your pages? Learn how to address crawling issues and build stand-alone pages for better visibility. The post Ask An SEO: Why Is Google Not Indexing My Pages? appeared first on Search Engine Journal.
‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing
When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy. It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing. “That kind of experience gives me the charisma to go out there and tell an industry like B2B, ‘Hey, you’re boring,’” he says. “B2B is having a really hard time standing out and cutting through the noise, so they need a little rock n’ roll, right?” […]
How to Pitch To Speak at MozCon 2025
Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.