Creative Data Networks
How LLMs Interpret Content: How To Structure Information For AI Search via @sejournal, @cshel
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity. The post How LLMs Interpret Content: How To Structure Information For AI Search appeared first on Search Engine Journal.
Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country. But not every brand’s international journey ends in success. When Liquid Death, the edgy water brand that conquered American social media, announced its retreat from the UK market, it joined the ranks of companies that couldn’t replicate their domestic success overseas. What separates global winners from losers? According to behavioral science expert Phil Agnew, the contrast […]
Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, some of them include building online communities, planning channel-specific content strategies, prioritizing expert voices, and optimizing content for on-platform search. In short, there’s so much more to consider if you want to create a robust social media marketing campaign that’s as impactful as it is effective. […]
Google Analytics Adds New Features For Privacy-Era Tracking via @sejournal, @MattGSouthern
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. The post Google Analytics Adds New Features For Privacy-Era Tracking appeared first on Search Engine Journal.
The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.
How To Onboard Digital Marketing Talent According To Agency Leaders
New hires thrive when onboarding is done well. Explore proven agency strategies for fostering engagement, productivity, and loyalty from day one. The post How To Onboard Digital Marketing Talent According To Agency Leaders appeared first on Search Engine Journal.
Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar] via @sejournal, @hethr_campbell
Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real results. The post Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar] appeared first on Search Engine Journal.
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the […]
YouTube Tests AI Overviews In Search Results via @sejournal, @MattGSouthern
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches. The post YouTube Tests AI Overviews In Search Results appeared first on Search Engine Journal.