Creative Data Networks
PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster
WP Engine’s AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks. The post WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search appeared first on Search Engine Journal.
Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32% For Top Result After AI Overview Rollout appeared first on Search Engine Journal.
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make Sense To Use Noindex Header With LLMS.txt appeared first on Search Engine Journal.
7 best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs. A recent study found 30% of field service companies increased customer retention by using a CRM. In fact, Rentokil Initial, a global pest control leader, achieved 671% marketing ROI by implementing HubSpot’s CRM platform. This article compares the top CRM solutions specifically designed to help pest control companies streamline operations, improve customer relationships, and scale their businesses effectively — […]
Tasting marketing: What a viral YouTube star wishes marketers knew
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New York Times Best Seller list. Meet the Master Max Miller Host and creator, Tasting History with Max Miller Fun fact: Max’s house is filled to the brim with Lego. When I’m not […]
DuckDuckGo Adds Option To Filter Out AI-Generated Images via @sejournal, @MattGSouthern
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works. The post DuckDuckGo Adds Option To Filter Out AI-Generated Images appeared first on Search Engine Journal.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns via @sejournal, @MattGSouthern
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users. The post AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns appeared first on Search Engine Journal.
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. A client I worked with a while back wanted to ensure they were effectively engaging the African-American and Hispanic communities as a part of their growth strategy. So, they tracked many of their brand KPIs by race and ethnicity. They identified that they weren’t performing as well with African-Americans as they should have been. My role was to help […]
Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal.