Creative Data Networks

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep going though, spoiler alert, I need you to know that may just ruin movies for you. On the other hand, if you keep reading, I also may just show you how to make your marketing story even more irresistible. The Power of the Problem in […]

Google’s SEO Tip for Fixing Canonical URLs via @sejournal, @martinibuster

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Google’s John Mueller offers an SEO technique for making sure the right URL is ranked as the canonical The post Google’s SEO Tip for Fixing Canonical URLs appeared first on Search Engine Journal.

Core Web Vitals Documentation Updated via @sejournal, @martinibuster

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Google Chrome’s documentation for Core Web Vitals was updated with more information about Interaction To Next Paint (INP) scores The post Core Web Vitals Documentation Updated appeared first on Search Engine Journal.

6 marketing takeaways from Longlegs’ campaign of terror

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Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on Letterboxd. Image Source Billboards pop up; a partially obscured face peers down at drivers. In large red type, there’s nothing more than a phone number and a date. 458.666.4355. 7.12. It was all part of an eerily good marketing campaign from indie film distributor Neon, and it racked up a respectable $22 million for Longlegs’ opening […]

198 Top SEO Experts You Should Be Following via @sejournal, @sejournal

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Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 202 brilliant ones to follow. The post 198 Top SEO Experts You Should Be Following appeared first on Search Engine Journal.

YouTube Expands AI-Generated Video Summaries, Adds New Tools via @sejournal, @MattGSouthern

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YouTube expands AI video summaries globally while rolling out several new creator tools. The post YouTube Expands AI-Generated Video Summaries, Adds New Tools appeared first on Search Engine Journal.

Meta Takes Step To Replace Google Index In AI Search via @sejournal, @martinibuster

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Meta is working on a search index for its AI chatbot, reportedly in an effort to reduce dependence on Google The post Meta Takes Step To Replace Google Index In AI Search appeared first on Search Engine Journal.

Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness via @sejournal, @brookeosmundson

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Discover how AI tools can streamline PPC workflows, from data analysis to budget forecasting, helping marketers optimize campaigns efficiently and effectively. The post Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness appeared first on Search Engine Journal.

Beyond Pageviews: Measure Content Performance And User Engagement In GA4 via @sejournal, @gemmafontane

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Learn how to track user interactions, analyze landing page performance, and optimize your digital strategy based on key metrics. The post Beyond Pageviews: Measure Content Performance And User Engagement In GA4 appeared first on Search Engine Journal.

The SEO Agency Guide To Efficient WordPress Hosting & Management via @sejournal, @kinsta

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Managing client websites can be expensive for SEO agencies, but it doesn’t have to. Learn how managed hosting can help, saving you time and money. The post The SEO Agency Guide To Efficient WordPress Hosting & Management appeared first on Search Engine Journal.
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