Creative Data Networks
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?” “Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism for […]
How To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.
2025 Marketing Trends: The End Of SEO? [Webinar] via @sejournal, @hethr_campbell
Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends: The End Of SEO? [Webinar] appeared first on Search Engine Journal.
Consistency Vs. Agility: Finding Balance In Search Marketing via @sejournal, @coreydmorris
Find your balance in the fast-paced world of search marketing. Adapt to changes and navigate the evolving landscape with success. The post Consistency Vs. Agility: Finding Balance In Search Marketing appeared first on Search Engine Journal.
McDonald’s Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. Here‘s what marketers should take from McDonald’s unique strategy. 4 Reasons McDonald’s Marketing is Iconic 1. It sees the importance of Gen Z. It’s no secret that Gen Z has […]
Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are seven Super Bowl ad alternatives that will cost you a lot less. I’ve also got examples of big brands with particularly creative alternatives to Super Bowl ads, plus tips on using Super Bowl marketing strategies in your own <$7 mil campaigns. Table of Contents What […]
Elementor Rolls Out WordPress AI Site Planner via @sejournal, @martinibuster
Elementor rolls out an intuitive AI site planner that streamlines website design from brief to visual layout The post Elementor Rolls Out WordPress AI Site Planner appeared first on Search Engine Journal.
AI Overviews Data Shows Massive Changes In Search Results via @sejournal, @martinibuster
Data shows significant expansion of AI Overviews to answer more complex queries and consolidation in trusted sources cited in its answers The post AI Overviews Data Shows Massive Changes In Search Results appeared first on Search Engine Journal.
Create High-Impact Content Using Backward Design — Whiteboard Friday
Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.