Creative Data Networks
Google’s Advice On Canonicals: They’re Case Sensitive via @sejournal, @martinibuster
Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.
Ask An SEO: Is It Better To Refresh Content Or Create New Pages? via @sejournal, @rollerblader
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine Journal.
Loop Marketing vs Inbound Marketing: How they work together
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage addresses your biggest bottleneck. If you’ve heard about loop marketing and wondered whether it replaces the inbound methodology you‘ve spent years mastering, I have good news: it doesn’t. Loop marketing builds on inbound‘s foundation, bringing it into the AI era with personalization, multi-channel amplification, and […]
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk via @sejournal, @MattGSouthern
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. The post OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk appeared first on Search Engine Journal.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics via @sejournal, @MattGSouthern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. The post YouTube Introduces ‘Ask Studio’ AI For Channel Analytics appeared first on Search Engine Journal.
AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs via @sejournal, @duchessjenm
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs appeared first on Search Engine Journal.
Google Uses AI To Group Queries In Search Console Data via @sejournal, @MattGSouthern
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. The post Google Uses AI To Group Queries In Search Console Data appeared first on Search Engine Journal.
Marketing is removing barriers: Lessons from a destination marketing expert
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions. But it’s not all black cats and broomsticks. Today’s master oversees year-round tourism marketing for one of the US’s oldest and most history-rich towns — and also one of the largest Halloween destinations in the world. Ashley Judge Executive director, Destination Salem Fun fact: Ashley lives on the same street as the iconic Ropes Mansion (aka Allison’s house in Hocus Pocus) and gives away 1,500 pieces […]
6 best email marketing tools for consulting firms in 2025
If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That’s why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage long sales cycles, high-value deals, and multiple stakeholders. Without the right email tools, staying top of mind can turn into a manual grind of segmenting contacts by industry, sending follow-ups, syncing data between CRMs, and tracking which campaigns actually influenced revenue. The right email marketing […]
7 best email marketing tools for ecommerce businesses in 2025
As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win back shoppers who add items but never complete their purchase? Email marketing software solves these challenges by automating cart recovery sequences, segmenting customers based on purchase patterns, and personalizing product recommendations at scale. The payoff is huge: Ecommerce has the highest email marketing ROI of any industry: $45 for every $1 spent, according to data from Litmus. Ecommerce company Spocket doubled […]