Creative Data Networks
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the … MCU? Meet the Master Name: Sonia Thompson, Founder, Inclusion & Marketing Job: Thompson consults with brands that want to use inclusive marketing to grow their business Lesson 1: Toss out your checklist. I can barely make myself breakfast without a checklist, but Thompson’s got […]
AI Overviews Glitch May Hint at Google’s Algorithm via @sejournal, @martinibuster
Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first on Search Engine Journal.
The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot’s handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. In other words, you‘ve come to the right blog. Let’s get started by answering a burning question. Is social media video marketing […]
LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) via @sejournal, @siliconvallaeys
Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills. The post LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) appeared first on Search Engine Journal.
SEO Vs. PPC: What’s The Best Strategy For Your Business? via @sejournal, @brookeosmundson
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal.
How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing agency, Butterfly Effect, I took a new approach. I put on my “professional” voice. I tried to stick to business talk and keep interactions transactional. But as I built more authentic relationships with decision-makers, I noticed that behind every corporate email address was a human […]
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset, too. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target […]
How to Be an Effective SEO Mentor — Whiteboard Friday
When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.
Competitor Analysis In Local SEO And How To Gain An Edge via @sejournal, @JRiddall
Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge appeared first on Search Engine Journal.
25 Alternative Search Engines You Can Use Instead Of Google via @sejournal, @ChuckPrice518
Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.