Creative Data Networks
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading to learn why Zapier’s head of paid ads thinks the golden age of paid ads is over. 1. Fully embrace the influencer buzz. James de Feu says the golden age of paid advertising is over. And he’s okay with it. He’s also the manager of […]
Google Updates Their Spam Policy Documentation via @sejournal, @martinibuster
Google refreshed their spam policy documentation to tighten the focus, add new details, and make it easier to understand The post Google Updates Their Spam Policy Documentation appeared first on Search Engine Journal.
Maintaining SEO Against Varying International Laws And Regulations via @sejournal, @TaylorDanRW
Learn how to handle SEO international laws and regulations when operating across multiple territories. Ensure compliance and successful implementation of SEO strategies. The post Maintaining SEO Against Varying International Laws And Regulations appeared first on Search Engine Journal.
Four Reasons You Can’t Ignore Branded SEO in 2025
Learn about why brand matters so much in 2024 and how educating users and search engines about your brand can increase traffic. The post Four Reasons You Can’t Ignore Branded SEO in 2025 appeared first on Search Engine Journal.
New Study Finds That Review Requests Should Be Treated Like Customer Service
Learn how to level up your online reputation with actionable insights from a major study on review requests and customer service. The post New Study Finds That Review Requests Should Be Treated Like Customer Service appeared first on Search Engine Journal.
TikTok Enters Search Ads Market in United States via @sejournal, @brookeosmundson
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. The post TikTok Enters Search Ads Market in United States appeared first on Search Engine Journal.
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI via @sejournal, @adsliaison
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business. The post Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI appeared first on Search Engine Journal.
WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ via @sejournal, @martinibuster
WordPress filed trademarks for ‘Managed WordPress’ and ‘Hosted WordPress,’ potentially restricting their use by web hosts and plugins The post WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ appeared first on Search Engine Journal.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring. Table of Contents What is lead scoring? Lead Scoring Models How to Determine What Data to Look At Is one lead score enough? How to Calculate […]
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through. Similarly, there are dozens of KPIs to measure progress toward our marketing goals — but don’t worry; there’s no need to guess and […]