Creative Data Networks
WordPress Elementor Widgets Add-On Vulnerability via @sejournal, @martinibuster
WordPress Jeg Elementor Kit plugin patched a vulnerability affecting up to +200,000 installations The post WordPress Elementor Widgets Add-On Vulnerability appeared first on Search Engine Journal.
How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a lot has changed since then. “Going viral” is slowly giving way to “becoming a meme” these days, but either way, we mean getting lots of attention on the Internet, especially on social media. Think the 10,000 retweets Oreo got on its famous “You can still dunk in the dark” Super […]
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. If you’re asking yourself the same questions, you’ve come to the right place. Let’s get into the good stuff! Table of Contents […]
Google Says Best Practices Can Have Minimal Effect via @sejournal, @martinibuster
Google’s John Mueller observed that best practices have minimal effect on SEO The post Google Says Best Practices Can Have Minimal Effect appeared first on Search Engine Journal.
Google Says If Internal Nofollow Links Send A Quality Signal via @sejournal, @martinibuster
Google’s Martin Splitt answered a question about nofollow links and quality signals The post Google Says If Internal Nofollow Links Send A Quality Signal appeared first on Search Engine Journal.
Inclusion as a Customer Acquisition Strategy (+ Examples)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing. Smart brands engage in inclusive marketing because they know it helps them make a bigger impact on a broader audience while increasing sales. While most marketers wouldn’t intentionally exclude consumers, not excluding is not the same as actively including. […]
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the […]
Google On YouTube “Cannibalization” Of Web Content via @sejournal, @martinibuster
Google’s Martin Splitt commented on whether a YouTube video converted into text content could be negatively impacted as a duplicate The post Google On YouTube “Cannibalization” Of Web Content appeared first on Search Engine Journal.
YouTube Rolls Out Paid Courses To More Channels via @sejournal, @MattGSouthern
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. The post YouTube Rolls Out Paid Courses To More Channels appeared first on Search Engine Journal.
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more leads from our CTAs. And I’m going to show you how to recreate it. (The improvement, that is. Not the trainwreck.) The Best […]