Creative Data Networks
How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. They also have tools and services set up to help them along the […]
WordPress Co-Founder Mullenweg Sparks Backlash via @sejournal, @martinibuster
WordPress co-founder Matt Mullenweg’s speech and blog post criticizing a web host generates widespread discontent on social media The post WordPress Co-Founder Mullenweg Sparks Backlash appeared first on Search Engine Journal.
International SEO — Whiteboard Friday
In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.
Google Ads Tutorial: How to Leverage AI Video Enhancements via @sejournal, @brookeosmundson
Learn how Google Ads’ AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools. The post Google Ads Tutorial: How to Leverage AI Video Enhancements appeared first on Search Engine Journal.
How to Create the Perfect Project Timeline [Template + Examples]
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all times, and most families would be a hot mess without someone in the managerial role. The smoothest way for everyone to succeed despite the chaos is to have a hand at the wheel and an eye on the timeline. It all sounds very TVA, and […]
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater. We were able to go because this specific theater had designated showings of the movie with the original […]
How Newsletters Make Money
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media Firms Hitting 9-Figure Valuation: Notable media companies built through newsletter have hit multi-million dollar valuations. (The Athletic was acquired by the NYT for $550m.) Multiple Business Lines: Media firms that begin as a newsletter can extend into other offerings (e.g., premium research, e-commerce, community forums, […]
Google Ads Expands AI Campaign Tools To More Languages via @sejournal, @MattGSouthern
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance. The post Google Ads Expands AI Campaign Tools To More Languages appeared first on Search Engine Journal.
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers. Here, I’m covering all the questions you have about buying Instagram followers. I’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Table of Contents Can you buy […]