Creative Data Networks
The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That’s where the OGP […]
Google Advises Caution With AI Generated Answers via @sejournal, @martinibuster
Google’s Gary Illyes cautioned against blindly trusting generative AI answers The post Google Advises Caution With AI Generated Answers appeared first on Search Engine Journal.
Google Hints Lowering SEO Value Of Country Code Top-Level Domains via @sejournal, @MattGSouthern
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on hreflang for international targeting. The post Google Hints Lowering SEO Value Of Country Code Top-Level Domains appeared first on Search Engine Journal.
How To Get Ad Creative AI-Ready In Search Ads via @sejournal, @LisaRocksSEM
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input. The post How To Get Ad Creative AI-Ready In Search Ads appeared first on Search Engine Journal.
Google Introduces New AI Tools For Performance Max Campaigns via @sejournal, @MattGSouthern
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. The post Google Introduces New AI Tools For Performance Max Campaigns appeared first on Search Engine Journal.
Search GPT – Can Search GPT Disrupt Google Search? via @sejournal, @Kevin_Indig
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market. The post Search GPT – Can Search GPT Disrupt Google Search? appeared first on Search Engine Journal.
AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders via @sejournal, @CallRail
Explore the impact of AI, and how it can take your skills to the next level, all in one place. The post AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders appeared first on Search Engine Journal.
Instagram Productivity Hacks That Actually Work For Me
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy — it’s time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels. How does anyone have time to run a business and plan, film, and edit a fun video every single day? We long for the days when a simple, […]
What I Learned About Search From Listening to 2 Musicians
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.
Google May Rely Less On Hreflang, Shift To Auto Language Detection via @sejournal, @MattGSouthern
Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites. The post Google May Rely Less On Hreflang, Shift To Auto Language Detection appeared first on Search Engine Journal.