Creative Data Networks
Creativity, Calm, and AI: How HubSpot’s Head of Audience Development Breaks the Marketing Mold
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box to be on the next wave. So today, we’re going to pick Hudson’s brain to learn how marketers can win and stand out in the ever-shifting marketing world. We’ll explore why keeping calm is her superpower, […]
How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. According to research by WordStream, the average conversion rate in Facebook Ads for lead gen campaigns across major industries is 8.25%. With potential access to over 3 billion monthly active users, those […]
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media via @sejournal, @MenachemAni
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results. The post How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media appeared first on Search Engine Journal.
How To Run A Live YouTube Show To An International Audience And Gain Traction
Learn the ins and outs of running a successful live YouTube show and take advantage of the power of video marketing. The post How To Run A Live YouTube Show To An International Audience And Gain Traction appeared first on Search Engine Journal.
Is Value-Based Bidding Your Ticket To Higher Quality Leads? via @sejournal, @adsliaison
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business. The post Is Value-Based Bidding Your Ticket To Higher Quality Leads? appeared first on Search Engine Journal.
WordPress Insiders Discuss WordPress Stagnation via @sejournal, @martinibuster
Executives from Automattic and Elementor, alongside developers and Joost de Valk, explore WordPress’s future in a webinar The post WordPress Insiders Discuss WordPress Stagnation appeared first on Search Engine Journal.
Google Rolls Out Tag Diagnostics Tool To Improve Data Quality via @sejournal, @MattGSouthern
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. The post Google Rolls Out Tag Diagnostics Tool To Improve Data Quality appeared first on Search Engine Journal.
Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold via @sejournal, @martinibuster
Two WordPress themes on Themeforest were found with medium to high threat vulnerabilities. One remains unpatched and at risk. The post Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold appeared first on Search Engine Journal.
Yelp Sues Google Over Local Search Dominance via @sejournal, @MattGSouthern
Yelp sues Google for antitrust violations in local search, alleging monopolistic practices that harm competition and consumer choice. The post Yelp Sues Google Over Local Search Dominance appeared first on Search Engine Journal.
How To Identify & Reduce Render-Blocking Resources via @sejournal, @abbynhamilton
The longer users have to wait, the more likely they are to abandon your site. Identify and reduce render-blocking resources to display visual content ASAP. The post How To Identify & Reduce Render-Blocking Resources appeared first on Search Engine Journal.