Creative Data Networks
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more leads from our CTAs. And I’m going to show you how to recreate it. (The improvement, that is. Not the trainwreck.) The Best […]
Google: Why Site Traffic Can’t Impact Rankings via @sejournal, @martinibuster
Google confirms that low-quality traffic won’t impact ranking algorithms and explains why it has no effect The post Google: Why Site Traffic Can’t Impact Rankings appeared first on Search Engine Journal.
Google Updates Organization Structured Data Documentation via @sejournal, @martinibuster
Google updates its guide with an opening paragraph that is clearer, more thorough explanation of Organization Structured Data The post Google Updates Organization Structured Data Documentation appeared first on Search Engine Journal.
Google To Replace Classic Merchant Center By September via @sejournal, @MattGSouthern
Google to replace Merchant Center with new version by September, introducing AI tools and unified management for online and local listings. The post Google To Replace Classic Merchant Center By September appeared first on Search Engine Journal.
Survey Shows Where SEOs Get Their Clients via @sejournal, @martinibuster
Survey shows how SEOs get new business, the kinds of clients they’re signing up, and what services they’re providing The post Survey Shows Where SEOs Get Their Clients appeared first on Search Engine Journal.
Shopify SEO – How To Optimize Your Shopify Site For Google via @sejournal, @lorenbaker
Boost your Shopify store’s search engine rankings with these proven SEO techniques. Optimize your website for Google and drive more traffic and sales. The post Shopify SEO – How To Optimize Your Shopify Site For Google appeared first on Search Engine Journal.
Google Now Uses Open Graph Title Tag (og:title) For Title Links via @sejournal, @MattGSouthern
Google adds og:title to sources for generating search result titles, expanding use of Open Graph data beyond social media. The post Google Now Uses Open Graph Title Tag (og:title) For Title Links appeared first on Search Engine Journal.
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch. A few of the stakeholders would like you to email a follow-up from the meeting, so you do. But others would rather you tag them in the appropriate Google docs, so you do that, […]
How To Maintain Brand Visibility And Thrive In This Evolving Search Landscape via @sejournal, @marthavanberkel
Maximize brand visibility in the changing search landscape. Learn strategies to maintain control of your content on AI-powered platforms. The post How To Maintain Brand Visibility And Thrive In This Evolving Search Landscape appeared first on Search Engine Journal.
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali, the creative director of brand at Hootsuite, where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Case in point: His team recently produced […]