Creative Data Networks
Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal via @sejournal, @MattGSouthern
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal appeared first on Search Engine Journal.
The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.
Google’s Search Dilemma: The Battle With ‘Not’ & Prepositions via @sejournal, @MattGSouthern
Google still struggles with complex search queries, particularly those using “not” and prepositions, despite AI advancements. The post Google’s Search Dilemma: The Battle With ‘Not’ & Prepositions appeared first on Search Engine Journal.
What Is Bounce Rate & How To Audit It via @sejournal, @vahandev
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4. The post What Is Bounce Rate & How To Audit It appeared first on Search Engine Journal.
WordPress Plugins Compromised At The Source via @sejournal, @martinibuster
Hackers are exploiting WordPress plugins at the source, enabling them to infect every site using the compromised plugins The post WordPress Plugins Compromised At The Source appeared first on Search Engine Journal.
Google Reveals Its Methods For Measuring Search Quality via @sejournal, @MattGSouthern
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared first on Search Engine Journal.
Google Completes June 2024 Spam Update Rollout via @sejournal, @MattGSouthern
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate. The post Google Completes June 2024 Spam Update Rollout appeared first on Search Engine Journal.
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years. I’m also a consumer with several identities that are part of underrepresented and underserved communities. And I can’t tell you the number of times I’ve been on brand websites and social channels exploring whether or not I should buy […]
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs. While this may seem like a strategic move to tailor marketing efforts to local nuances — Brewer was previously Starbucks’ CMO, after all […]