Creative Data Networks
Which Metrics Matter In PPC? via @sejournal, @navahf
Stay ahead in the world of PPC advertising by understanding the metrics that matter. Discover which metrics to track for better campaign performance and ROI. The post Which Metrics Matter In PPC? appeared first on Search Engine Journal.
SEO Cost Calculator: How Much Should You Budget For SEO Services? via @sejournal, @ChuckPrice518
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator: How Much Should You Budget For SEO Services? appeared first on Search Engine Journal.
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you are is already working for you. But it is my professional opinion that if you are a writer (or reader), you must get acquainted with Substack. Self-described as “a new economic engine for culture,” it launched in 2017 and has become a popular space for […]
Google Ads Revamps Query Matching: What You Need to Know via @sejournal, @MattGSouthern
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.
Google: “Our Ranking Systems Aren’t Perfect” via @sejournal, @martinibuster
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on Search Engine Journal.
18 Local Search Developments You Need to Know About From Q2 2024
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content via @sejournal, @Kevin_Indig
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation. The post User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content appeared first on Search Engine Journal.
Google Announces New GA4 Features As Universal Analytics Sunset Nears via @sejournal, @MattGSouthern
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared first on Search Engine Journal.
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. Goldenberg has plenty of impressive accolades, including bringing the Brooklyn Nets to Paris and launching the #ThankYouVince campaign to honor former NBA superstar Vince Carter. Keep reading to hear why you need to take big swings in marketing, how Goldenberg matches insights with instinct, and his fascination with global brands […]
Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights via @sejournal, @CallRail
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights appeared first on Search Engine Journal.