Creative Data Networks
Video Advertising Metrics & Brand Advertising With Greg Jarboe via @sejournal, @theshelleywalsh
Learn about the future of video advertising metrics. Find out how the industry is shifting from reach to business outcomes for improved ad effectiveness. The post Video Advertising Metrics & Brand Advertising With Greg Jarboe appeared first on Search Engine Journal.
AI Media Planning: 6 Expert Tactics You Can’t Ignore
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household chores, only to realize he can do far more and wants to become human. Obviously, this is extreme. I don’t think ChatGPT will be going before Congress to ask for human rights like Andrew anytime soon. But with AI a topic of daily conversation, this […]
New Wix AI Tool Scales Content With Authenticity via @sejournal, @martinibuster
Wix announced AI tools that scale authentic content creation for the purpose of increasing organic traffic The post New Wix AI Tool Scales Content With Authenticity appeared first on Search Engine Journal.
What Are Google’s Core Topicality Systems? via @sejournal, @martinibuster
What to know about Google’s Core Topicality Systems and the implications for SEO The post What Are Google’s Core Topicality Systems? appeared first on Search Engine Journal.
How People Search: Understanding User Intent via @sejournal, @TaylorDanRW
Get insights into the importance of understanding user intent for effective SEO. Learn how Google’s algorithms prioritize relevant content. The post How People Search: Understanding User Intent appeared first on Search Engine Journal.
Is Perplexity AI’s Revenue Share Plan Fair? via @sejournal, @martinibuster
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites The post Is Perplexity AI’s Revenue Share Plan Fair? appeared first on Search Engine Journal.
23 of My Favorite Free Marketing Newsletters
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many HubSpotters on Slack to build this list. Although these newsletters are either fully free or have a free version, I’ve noted the ones with paid options, since paid subscriptions = more content. I’ve also included a “recommended if you like” (RIYL) for each newsletter to […]
The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That’s where the OGP […]
Google Advises Caution With AI Generated Answers via @sejournal, @martinibuster
Google’s Gary Illyes cautioned against blindly trusting generative AI answers The post Google Advises Caution With AI Generated Answers appeared first on Search Engine Journal.
Google Hints Lowering SEO Value Of Country Code Top-Level Domains via @sejournal, @MattGSouthern
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on hreflang for international targeting. The post Google Hints Lowering SEO Value Of Country Code Top-Level Domains appeared first on Search Engine Journal.