Creative Data Networks
8 Inclusive Ecommerce Website Examples That Drive Growth
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them. I’m an inclusive marketing strategist and run an inclusive marketing consultancy. Last year I did audits of multiple ecommerce websites, and found the same opportunities for improvement over and over again from […]
Google’s Martin Splitt: Duplicate Content Doesn’t Impact Site Quality via @sejournal, @MattGSouthern
Google Search Advocate clarifies that duplicate content poses operational challenges but doesn’t penalize website rankings, offering three practical solutions. The post Google’s Martin Splitt: Duplicate Content Doesn’t Impact Site Quality appeared first on Search Engine Journal.
Google November Core Update: 6 Insights From Millions of Queries via @sejournal, @martinibuster
Real-time analysis of millions of Google search queries shows how the core algorithm update is affecting search results The post Google November Core Update: 6 Insights From Millions of Queries appeared first on Search Engine Journal.
Coming Soon: An All-New Moz Local
We’re excited to announce that an all-new Moz Local is coming! The new platform will include a plethora of new data and features, as well as improvements to some existing functionality. All of these are meant to help you establish and grow your local business’s online visibility.
Google Ad Manager Launches Curation Capabilities For Agencies via @sejournal, @brookeosmundson
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. The post Google Ad Manager Launches Curation Capabilities For Agencies appeared first on Search Engine Journal.
Google SERPs Without Favicons Is A Glitch via @sejournal, @martinibuster
A report suggested that Google was testing SERPs without favicons, but Google confirmed this was unintentional and not a test The post Google SERPs Without Favicons Is A Glitch appeared first on Search Engine Journal.
What Are Brand Identity Elements?
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Your brand identity gives your business a distinctive, cohesive look, and it communicates your values […]
The Simple Website Personalization That Increased Conversions by 560%
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion rate on a web page by 560%, I bet you’d be geeking out, too. Personalization as an Optimization Tool As a member of HubSpot’s web strategy team, I’ve been optimizing the core website pages on HubSpot.com for the last eight years. Prior to that, I […]
4 New Techniques To Speed Up Your Website & Fix Core Web Vitals via @sejournal, @DebugBear
Find out how to improve your website’s performance and meet Google’s Core Web Vitals requirements for better rankings. The post 4 New Techniques To Speed Up Your Website & Fix Core Web Vitals appeared first on Search Engine Journal.
Digital Marketers See Schema Structured Data Shifting Beyond SEO via @sejournal, @martinibuster
An article about adapting Schema structured data for emerging AI tech points to new directions in SEO The post Digital Marketers See Schema Structured Data Shifting Beyond SEO appeared first on Search Engine Journal.