Creative Data Networks
8 Noteworthy Examples of Corporate Social Media Policies
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers. This is all fine and dandy, but what happens if someone posts about work or voices a contrasting personal opinion? This murky middle ground is why having a social media policy is so important for your business. Well-thought-out corporate social media policies help keep a company’s presence consistent and scalable, no matter who posts or where. Yet, 45% of companies still don’t have […]
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event. Data isn’t just found in pie charts and exported Excel graphs, it’s everywhere you look. Key insights and learnings are swirling around you as you move through the world, catch up with close friends, or overhear conversations […]
Google Rolls Out November 2024 Core Algorithm Update via @sejournal, @MattGSouthern
Google releases the November 2024 core update, which affects global search rankings. The post Google Rolls Out November 2024 Core Algorithm Update appeared first on Search Engine Journal.
Accelerate Your SEO Knowledge: New Webinar From Moz
Our upcoming live 2-part webinar, SEO Accelerator: Theory to Practice, will explore both the “why” and “how” of competitive analysis. Whether you’re new to SEO or looking to sharpen your skills, this webinar has something for everyone.
Performance Max For Ecommerce: Advanced Strategies And Pitfalls To Avoid
Discover how to succeed with Performance Max for ecommerce and implement a strategic campaign segmentation approach to maximize conversions. The post Performance Max For Ecommerce: Advanced Strategies And Pitfalls To Avoid appeared first on Search Engine Journal.
New Internet Rules Will Block AI Training Bots via @sejournal, @martinibuster
A new internet standard has been proposed to make it easier to block AI training bots from using web content The post New Internet Rules Will Block AI Training Bots appeared first on Search Engine Journal.
Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] via @sejournal, @lorenbaker
Join us as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands. The post Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] appeared first on Search Engine Journal.
PPC And Paid Media Budget Planning Tips for 2025 via @sejournal, @LisaRocksSEM
Don’t let budget uncertainty hold back your PPC success. This guide will help you allocate your resources strategically and maximize your campaign’s performance. The post PPC And Paid Media Budget Planning Tips for 2025 appeared first on Search Engine Journal.
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes giving consumers emotional FOMO and how to lead the charge on brand evolution. Lesson 1: Drive emotional FOMO. “Craveable items that are unique and compel consumers to be irrational are the best defense against competition, consumer apathy, or inertia,” says Keller. For Keller, this pertains […]