Creative Data Networks
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through. Similarly, there are dozens of KPIs to measure progress toward our marketing goals — but don’t worry; there’s no need to guess and […]
WP Engine C&D Alleges “Coercive Threats” By Mullenweg via @sejournal, @martinibuster
WP Engine issued a cease and desist letter to Automattic, citing Matt Mullenweg’s threats to go ‘nuclear’ if millions of dollars are not paid The post WP Engine C&D Alleges “Coercive Threats” By Mullenweg appeared first on Search Engine Journal.
Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) via @sejournal, @Moz
Developing keyword strategy is an intricate, research-heavy task. Learn about the biggest mistakes and how to avoid them. The post Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) appeared first on Search Engine Journal.
SEO Content Strategy: Discovering What Your Audience Wants via @sejournal, @CallRail
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts. The post SEO Content Strategy: Discovering What Your Audience Wants appeared first on Search Engine Journal.
Google Removes Cache: Search Operator Documentation via @sejournal, @martinibuster
Google finally removed the documentation for the cache: search operator, a small reminder that search and SEO are always changing The post Google Removes Cache: Search Operator Documentation appeared first on Search Engine Journal.
INBOUND 2024: Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity, all at once. One year later, the headlines say the opposite story: the AI revolution is losing steam and the AI hype bubble is deflating. So what’s the truth? Is the recent wave of AI disruption false hype, or a true revolution? At INBOUND, I […]
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution. And that includes your own. Below, I chat with our head of YouTube about how and why cutting off all external distribution actually increased our YT performance. And his advice for when you should consider […]
Preparing For The Feedless Future With Google Merchant Center Next via @sejournal, @gilgildner
Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next. The post Preparing For The Feedless Future With Google Merchant Center Next appeared first on Search Engine Journal.
AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews via @sejournal, @Kevin_Indig
Gain insights into the relationship between common crawl data and AI Overviews. Understand how user intent influences AI Overviews and the distribution of top-ranking domains. The post AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews appeared first on Search Engine Journal.
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. Table of Contents […]