There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side with a six-figure agency. Today, he shares the kind of vulnerability and real talk you rarely get from entrepreneurs. And his advice just might help you duck a punch. Ryan Atkinson Founder and CEO at Spacebar Visuals; Host of The UpFlip Podcast Fun fact: In […]

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage this series in integrated campaigns.” It sounded so impressive in my head, but the executive just wanted clarity. She asked, “So, what is it exactly? A blog series we promote in paid?” Oops. In that moment, I realized the words I was using were all […]