Creative Data Networks
Everything You Need To Know About Podcast Advertising and Sponsorships
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a new product recommended by my favorite hosts. That’s especially true if I’ve been listening to a show for years. There’s a degree of parasocial trust that pushes me over the edge. So podcast advertising can be effective, but knowing where to start with podcast advertising […]
Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide via @sejournal, @DebugBear
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: Largest Contentful Paint (LCP) Cumulative Layout Shift (CLS) Interaction to Next Paint (INP) This post focuses on the recently introduced INP metric and what you can do to improve it. How Is Interaction To Next Paint Measured? INP measures how quickly your website responds to […]
WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric via @sejournal, @martinibuster
WP Rocket WordPress caching plugin will now automatically optimize LCP Core Web Vitals sitewide automatically. The post WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric appeared first on Search Engine Journal.
How To Recover From A Google Update (A Checklist) via @sejournal, @TaylorDanRW
Struggling to recover from a Google update? This checklist can help. Get back on track and maintain your website’s organic visibility. The post How To Recover From A Google Update (A Checklist) appeared first on Search Engine Journal.
Google AIO 24: Threats And Opportunities via @sejournal, @Kevin_Indig
This article explores the good, the bad, and the ugly of AI Overviews, including lower CPCs, misinformation, and potential traffic loss for content creators. The post Google AIO 24: Threats And Opportunities appeared first on Search Engine Journal.
How To Use Header Tags: SEO Best Practices via @sejournal, @amelioratethis
Discover the importance of header tags in web design and SEO. Optimize content structure and improve search rankings with these best practices. The post How To Use Header Tags: SEO Best Practices appeared first on Search Engine Journal.
Google To Prioritize AI Overviews Ads Over Organic Search via @sejournal, @martinibuster
Google keynote speakers demonstrated how AI Overviews will prioritize advertising over organic search The post Google To Prioritize AI Overviews Ads Over Organic Search appeared first on Search Engine Journal.
How to Start a Cover Letter That Gets You Your Dream Job
Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd. As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you. Today, I’ll show you how to start a cover letter that hooks employers at first glance. Table of […]
25 Top-Notch Product Landing Page Templates
Over the course of my career as a marketing executive, I’ve found that an effective product landing page template can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal. In this article, I’ll start by going through a number of product landing page examples, exploring the wide range of templates you can use to get started crafting your own landing page today. Then, I’ll offer some of my favorite, tried-and-true best practices for creating a winning landing page. 25 Free Professionally-Designed Landing Page […]
SEO Job Listings Reportedly Down 37% Year-Over-Year via @sejournal, @MattGSouthern
SEO job listings dropped 37% in Q1, though senior roles increased slightly amid economic pressures. The post SEO Job Listings Reportedly Down 37% Year-Over-Year appeared first on Search Engine Journal.