Creative Data Networks
Why Short-Form Video Is the Future Of Lead Generation
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many other businesses), helping us grow into the company we are today. But times have changed. AI advancements and the resulting shifts in Google’s algorithm have significantly disrupted SEO, making the competition for keywords fiercer than ever — and making it more difficult and expensive to […]
Google Trends Update: Faster, Smarter, More Customizable via @sejournal, @MattGSouthern
Google updates Trends’ Trending Now tool with improved real-time search trend analysis. The post Google Trends Update: Faster, Smarter, More Customizable appeared first on Search Engine Journal.
FTC Bans Fake Reviews In Sweeping New Rule via @sejournal, @MattGSouthern
FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure. The post FTC Bans Fake Reviews In Sweeping New Rule appeared first on Search Engine Journal.
How To Plan and Run a Successful Client Meeting – Next Level
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.
How To Balance Performance And Brand Marketing via @sejournal, @MordyOberstein
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms. The post How To Balance Performance And Brand Marketing appeared first on Search Engine Journal.
Anthropic Announces Prompt Caching with Claude via @sejournal, @martinibuster
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context The post Anthropic Announces Prompt Caching with Claude appeared first on Search Engine Journal.
Conversion Tracking & Reporting For Enterprise Accounts: Avoid Common Pitfalls via @sejournal, @navahf
Discover the challenges and solutions for conversion tracking in enterprise SEO. From securing permissions to reporting, we’ve got you covered. The post Conversion Tracking & Reporting For Enterprise Accounts: Avoid Common Pitfalls appeared first on Search Engine Journal.
How to Use Google’s AI Overviews for Search
I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. Like many, I’m skeptical of how fast AI seems to be overtaking every activity or task — like simple Google searches. But I also like tech and was curious to learn how the experts are thinking about the problems and opportunities in the exploding AI search landscape. Table of Contents AI Overviews How to Use AI Overviews Google AI Search Tips for Marketers How […]
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use via @sejournal, @MattGSouthern
Study reveals gap between ChatGPT’s training data and real-world uses, highlighting need for careful AI implementation in content strategies. The post ChatGPT Study Finds Training Data Doesn’t Match Real-World Use appeared first on Search Engine Journal.
Google’s Gemini To Gain ‘Deep Research’ Feature via @sejournal, @MattGSouthern
Google plans to add “Deep Research” to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear. The post Google’s Gemini To Gain ‘Deep Research’ Feature appeared first on Search Engine Journal.