Creative Data Networks
How to Use Freebies to Optimize Your Lead Generation
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the first freebie I ever created and put out onto the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and even hired a graphic design student to make it pretty. I tossed it out to my audience and within hours I had a few hundred new subscribers on my email list. It was an exhilarating feeling seeing people jump onto my list in exchange […]
How Search AI Will Revolutionize the Future of SEO, According to HubSpot’s SVP of Marketing
Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. This isn‘t just changing your audience. It’s likely changed how you work, too. We found that 35% of marketers use AI for research — […]
AI Agnostic Optimization: Content For Topical Authority And Citations
Unlock the potential of AI and citations in search engines. Learn how to build brand authority and create compelling content for the AI ecosystem. The post AI Agnostic Optimization: Content For Topical Authority And Citations appeared first on Search Engine Journal.
Maximize Your Organic Traffic for Enterprise Ecommerce Sites via @sejournal, @hethr_campbell
Join our next webinar on August 21 and learn strategies that can help you make the most of your existing ecommerce site. The post Maximize Your Organic Traffic for Enterprise Ecommerce Sites appeared first on Search Engine Journal.
Google’s AI Overviews Ditch Reddit, Embrace YouTube [Study] via @sejournal, @MattGSouthern
Google’s AI search overviews favor YouTube and LinkedIn, shorten content, and mostly link to top organic results, a new study reveals. The post Google’s AI Overviews Ditch Reddit, Embrace YouTube [Study] appeared first on Search Engine Journal.
Google Halts AdSense Monetization For Russia-Based Publishers via @sejournal, @MattGSouthern
Google halts AdSense monetization in Russia, impacting publishers and and further isolating Russia’s digital economy amid ongoing geopolitical tensions. The post Google Halts AdSense Monetization For Russia-Based Publishers appeared first on Search Engine Journal.
“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.” To find out how CH Distillery markets a liqueur that’s only reliably available to 2.7 million people and tastes like burning rubber, I talked to Anna Sokratov, brand manager at Jeppson’s Malört […]
How The Hustle Got 43,876 More Clicks
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets. Thankfully, the process is simple and repeatable — no terrible things required. So put down that crowbar, because I’m going to share a process that you can start today. The How-To That They Do Ben Berkley, the managing editor of The Hustle, perpetually sports an impish grin. Which is fitting, because […]
Google’s “Branded Search” Patent For Ranking Search Results via @sejournal, @martinibuster
A little-known Google patent describes the use of branded search queries as ranking factors similar to links The post Google’s “Branded Search” Patent For Ranking Search Results appeared first on Search Engine Journal.
13 Steps To Boost Your Site’s Crawlability And Indexability via @sejournal, @MattGSouthern
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results. The post 13 Steps To Boost Your Site’s Crawlability And Indexability appeared first on Search Engine Journal.