Creative Data Networks
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “burn calories,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? […]
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads via @sejournal, @adsliaison
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure. The post A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads appeared first on Search Engine Journal.
10 Creative Company Profile Examples to Inspire You [+ 12 Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create […]
27 of the Best Professional Bio Examples I’ve Ever Seen [+ Templates]
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know? As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your […]
System Builders – How AI Changes The Work Of SEO via @sejournal, @Kevin_Indig
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content. The post System Builders – How AI Changes The Work Of SEO appeared first on Search Engine Journal.
How to Write a Memo [Template, Examples & HubSpotter Tips]
A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…) Before writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. In […]
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples. Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in. A strong mission statement makes it easy for consumers to understand your values and feel confident purchasing from you. Still, loyalty doesn’t happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. You may just find the inspiration that you need in […]
Google Shares Tips To Improve SEO Through Internal Links via @sejournal, @MattGSouthern
Google shares three key tips for effective internal linking to improve SEO and user experience on websites. The post Google Shares Tips To Improve SEO Through Internal Links appeared first on Search Engine Journal.