Creative Data Networks
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? Let’s get into some of […]
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Table of Contents […]
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] via @sejournal, @hethr_campbell
Join us for expert, actionable insights from Moxo, as we address the challenge of building long-term relationships and keeping your clients coming back. The post 5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] appeared first on Search Engine Journal.
LinkedIn Launches Free AI Certification Courses via @sejournal, @MattGSouthern
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. The post LinkedIn Launches Free AI Certification Courses appeared first on Search Engine Journal.
Google Proposes New Shipping Structured Data via @sejournal, @martinibuster
Google’s proposal for a new shopping related structured data received a positive response and sparks a lively discussion The post Google Proposes New Shipping Structured Data appeared first on Search Engine Journal.
How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. Table of Contents How do I find video content ideas? What video content is […]
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? via @sejournal, @makhyan
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs. The post ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? appeared first on Search Engine Journal.
Google Expands AI Overviews In Search To Over 100 Countries via @sejournal, @MattGSouthern
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. The post Google Expands AI Overviews In Search To Over 100 Countries appeared first on Search Engine Journal.
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. And the one thing I keep asking them again and again is: “HOW ARE […]