One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the right marketing research methods in your toolbox is a must. Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options. How to Choose a Marketing Research Method Thanks […]