Creative Data Networks
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light. In this post I’ll share what I learned about marketing budget approval from experts in the field, industry data, and more. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process? Benefits of a Budget […]
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern
Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal.
Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.) In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen […]
7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) via @sejournal, @olgazarr
Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) appeared first on Search Engine Journal.
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention via @sejournal, @gregjarboe
Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal.
The Oops That Proves SEO Basics Still Matter
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. (The Cask of the Canonical? I’ll find the joke eventually.) A Scary Day in Search Our story begins with a […]
Are Marketers More or Less Productive in the Office? [New Data]
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it’s inherent to what we do. I feel like I’ve lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Most of my experience has been completed outside of the office setting, and as a remote work […]
Google’s Guidance About The Recent Ranking Update via @sejournal, @martinibuster
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.