Creative Data Networks

Here’s why your next newsletter isn’t going to spam

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At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working in email deliverability since the dawn of mainstream internet, and asked if he could help me figure out what I really needed to know. Since you (probably) don’t have Al Iverson’s phone number, I chatted with him last week about email deliverability, owned audience, and windmills. Meet the Master Al Iverson Industry research and […]

A Round-up of All the Great Talks From MozCon London 2025

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Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

Google Makes Merchant API Generally Available: What’s New via @sejournal, @MattGSouthern

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Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. The post Google Makes Merchant API Generally Available: What’s New appeared first on Search Engine Journal.

AI Systems Often Prefer AI-Written Content, Study Finds via @sejournal, @MattGSouthern

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A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. The post AI Systems Often Prefer AI-Written Content, Study Finds appeared first on Search Engine Journal.

Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson

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Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.

Google Answers Question About Core Web Vitals “Poisoning” via @sejournal, @martinibuster

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Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.

How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday

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Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.

Google Rolls Out ‘Preferred Sources’ For Top Stories In Search via @sejournal, @MattGSouthern

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Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often. The post Google Rolls Out ‘Preferred Sources’ For Top Stories In Search appeared first on Search Engine Journal.

Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern

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A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.

AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27

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Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.
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