Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence that story has on us. This phenomenon, known as narrative transportation, is something that happens when we’re immersed in a good book or movie. It’s like when you watch The Notebook and cry at the end, or when you jump when you finally see the […]