Creative Data Networks
What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine. That’s where the RACI matrix comes in. When integrated into your project lifecycle (PLC), this simple yet powerful approach spells out project roles and responsibilities, guiding your team toward collaboration and improved outcomes. Click here to get HubSpot’s free RACI Matrix Template […]
Is Google Broken Or Are Googlers Right That It’s Working Fine? via @sejournal, @martinibuster
How to make sense of what Google is saying about updates, fixing an algorithm that’s not “broken” and turning that into better rankings The post Is Google Broken Or Are Googlers Right That It’s Working Fine? appeared first on Search Engine Journal.
Google’s Response to Affiliate Link Heavy Content via @sejournal, @martinibuster
Google’s John Mueller answers if having a lot of affiliate links on a web page can negatively impact rankings The post Google’s Response to Affiliate Link Heavy Content appeared first on Search Engine Journal.
When Is Duplicate Content Acceptable For Local SEO? Google Explains via @sejournal, @MattGSouthern
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. The post When Is Duplicate Content Acceptable For Local SEO? Google Explains appeared first on Search Engine Journal.
LinkedIn Rolls Out New Newsletter Tools via @sejournal, @MattGSouthern
LinkedIn launches newsletter upgrades: custom covers, subscriber alerts, embedded profiles, and preview links. The post LinkedIn Rolls Out New Newsletter Tools appeared first on Search Engine Journal.
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few inches at a time, this ad probably awakened a burning desire for a self-pahking cah. By the time David “Big Papi” Ortiz leans out of a nearby window and watches the sedan easily slide between two poorly parked cars, you’ve gone into action and pulled […]
Ask A PPC: Why Have My Google Ads Not Got Any Impressions? via @sejournal, @navahf
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues. The post Ask A PPC: Why Have My Google Ads Not Got Any Impressions? appeared first on Search Engine Journal.
Google’s Stance On AI Translations & Content Drafting Tools via @sejournal, @MattGSouthern
For SEO, Google’s John Mueller says to evaluate AI-translation quality, get third-party feedback on AI-assisted content. The post Google’s Stance On AI Translations & Content Drafting Tools appeared first on Search Engine Journal.
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies. As Kieran and I discuss in a recent episode of Marketing Against the Grain, creator-generated content […]
How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal. Read further to discover how to write a letter of recommendation that will help you land the job or opportunity you’ve been dreaming of. Table of Contents What is a letter of recommendation? Do I write […]