Creative Data Networks
Google Ads Revamps Query Matching: What You Need to Know via @sejournal, @MattGSouthern
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.
Google: “Our Ranking Systems Aren’t Perfect” via @sejournal, @martinibuster
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on Search Engine Journal.
18 Local Search Developments You Need to Know About From Q2 2024
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content via @sejournal, @Kevin_Indig
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation. The post User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content appeared first on Search Engine Journal.
Google Announces New GA4 Features As Universal Analytics Sunset Nears via @sejournal, @MattGSouthern
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared first on Search Engine Journal.
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. Goldenberg has plenty of impressive accolades, including bringing the Brooklyn Nets to Paris and launching the #ThankYouVince campaign to honor former NBA superstar Vince Carter. Keep reading to hear why you need to take big swings in marketing, how Goldenberg matches insights with instinct, and his fascination with global brands […]
Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights via @sejournal, @CallRail
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights appeared first on Search Engine Journal.
How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story via @sejournal, @InsightNarrator
Create compelling data stories with the 5R2 roadmap. Learn practical steps to develop great data studies for marketing. The post How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story appeared first on Search Engine Journal.
Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings via @sejournal, @MattGSouthern
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal.
Google Ends Continuous Scroll SERPS: What It Really Means via @sejournal, @martinibuster
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this The post Google Ends Continuous Scroll SERPS: What It Really Means appeared first on Search Engine Journal.