As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t possible for you now. Getting icons like Beyonce or Taylor Swift to endorse your product or service can’t be easy, right? While it‘s not always simple, even smaller brands can leverage celebrities in their marketing campaigns. Here’s how you can get big-name celebs to promote […]