Creative Data Networks
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And whether you’re working on brand partnerships, influencer marketing, or creator campaigns, you just might start doing it backward, too. Deesha Laxsav Senior Manager of Brand Marketing, Clutch Fun fact: Deesha started a (now abandoned) foodie TikTok exploring elite eats in the DC Metro area. (“Turns out, eating was easier than editing videos.”) Claim to fame: Built Clutch’s first influencer marketing […]
From Loyalty To Fandom – How Brandoms Are Redefining Engagement
When brands nurture identity, belonging, and authenticity, they gain brandoms: tribes of passionate advocates fueling both growth and cultural influence. The post From Loyalty To Fandom – How Brandoms Are Redefining Engagement appeared first on Search Engine Journal.
What OpenAI’s Research Reveals About The Future Of AI Search
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal.
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It’s where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you. I’ve seen this firsthand throughout my career. As a founding editor at LinkedIn, I worked on the LinkedIn Influencer program (now known as LinkedIn Top Voices) and watched how the platform evolved into the ultimate professional networking tool. Since then, I’ve created 20 courses as a LinkedIn […]
The Impact Of AI Overviews & How Publishers Need To Adapt via @sejournal, @MattGSouthern
Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth. The post The Impact Of AI Overviews & How Publishers Need To Adapt appeared first on Search Engine Journal.
Hostinger Makes WordPress Agentic Web-Ready via @sejournal, @martinibuster
Hostinger makes WordPress Agentic Web-compatible with one-click Web2Agent. The post Hostinger Makes WordPress Agentic Web-Ready appeared first on Search Engine Journal.
Google Launches New Small-Business Resource Hub via @sejournal, @MattGSouthern
Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. The post Google Launches New Small-Business Resource Hub appeared first on Search Engine Journal.
Brave Introduces Ask Brave, A Unified AI Search Interface via @sejournal, @MattGSouthern
Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products. The post Brave Introduces Ask Brave, A Unified AI Search Interface appeared first on Search Engine Journal.
Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics via @sejournal, @gregjarboe
Black Friday 2024 broke records in U.S. online sales and bold brand campaigns, offering critical lessons for shaping mobile-first strategies this year. The post Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics appeared first on Search Engine Journal.
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food. He ran experiments where he’d ring a bell right before he fed his dogs. After repeating this several times, the dogs started salivating at the sound of the bell alone, no food needed. Pavlov had identified classical conditioning, or learning to associate one stimulus (the bell) with a different stimulus (the food) to produce a conditioned response (salivation). Now, I like to think I’m a little […]