Creative Data Networks
The Top 3 Google Ranking Factors That Really Matter (Festive Flashback) via @sejournal, @theshelleywalsh
Discover the importance of understanding Google’s motivations and tailor your approach with helpful insights from industry experts. The post The Top 3 Google Ranking Factors That Really Matter (Festive Flashback) appeared first on Search Engine Journal.
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And there’s determining what the heck to post to each channel. Different channels have different audiences, peak times, […]
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? And what makes or breaks an app’s ranking if there […]
How To Use ChatGPT For Keyword Research (Festive Flashback) via @sejournal, @dansmull
Unleash the power of ChatGPT in keyword research and make it an invaluable addition to your SEO toolbox using this guide. The post How To Use ChatGPT For Keyword Research (Festive Flashback) appeared first on Search Engine Journal.
Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed. But creating buyer personas isn’t a game of guesswork. You need a strong strategy to make accurate and nuanced personas. In this article, I’ll share my framework with examples to help you […]
What To Do After You’ve Exhausted Your High-Intent Keyword List
Reached the end of your high-intent keyword list? Discover advanced SEO strategies to identify untapped opportunities and amplify organic traffic.
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract traffic over the long term, sometimes you can’t properly compete on the search engine ranking pages without putting money behind it — and that’s where SEM comes into play. For instance, consider what happens when I type “hiking boots” into Google: REI clearly has an […]
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it’s proof that you must be doing something “right.” That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use […]
7 Top Tips To Become A GA4 Pro Even If You’re A Beginner (Festive Flashback) via @sejournal, @adsliaison
Uncover the key distinctions between Universal Analytics (UA) and GA4. The post 7 Top Tips To Become A GA4 Pro Even If You’re A Beginner (Festive Flashback) appeared first on Search Engine Journal.
How To Write ChatGPT Prompts To Get The Best Results (Festive Flashback) via @sejournal, @VincentTerrasi
Learn how to craft optimal prompts and explore the results on ChatGPT’s text quality and its potential in generating qualitative content. The post How To Write ChatGPT Prompts To Get The Best Results (Festive Flashback) appeared first on Search Engine Journal.