Creative Data Networks
Human-Centered Marketing: The Right Message To The Right People
Customer journeys resemble playgrounds more than funnels. It’s time to adapt your strategy to match real customer behavior. The post Human-Centered Marketing: The Right Message To The Right People appeared first on Search Engine Journal.
The State Of AI In Marketing: 6 Key Findings From Marketing Leaders via @sejournal, @theshelleywalsh
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report. The post The State Of AI In Marketing: 6 Key Findings From Marketing Leaders appeared first on Search Engine Journal.
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up with culture, and I’m exhausted. Just 53% of marketers say they’re confident they can keep up with new cultural trends. Here’s how trend fatigue is affecting marketing, plus my take on how to figure out which trends to chase — and which to let pass. […]
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the Master Grace Wells Grace Wells works with brands like Huckberry, Soleil Toujours, and Fur as a creative strategist and director Lesson 1: Share data between your paid and organic channels. Oil and water. Hatfields and McCoys. Paid and organic. They rarely mix, and in at […]
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration via @sejournal, @inmotionhosting
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration appeared first on Search Engine Journal.
Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement” via @sejournal, @MattGSouthern
OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows. The post Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement” appeared first on Search Engine Journal.
Jill Whalen’s SEO Legacy Still Shapes The Industry via @sejournal, @martinibuster
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first on Search Engine Journal.
Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era via @sejournal, @siliconvallaeys
Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies. The post Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era appeared first on Search Engine Journal.
YouTube Analytics Updated With Saved Reports & New Interface via @sejournal, @MattGSouthern
YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators. The post YouTube Analytics Updated With Saved Reports & New Interface appeared first on Search Engine Journal.
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this firsthand. I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. If I were starting from zero today, I wouldn’t wait. I’d go all-in on brand from day one. Here’s my approach to building a brand in your first 100 days, before you have money or traction. Let’s dive in. Why […]