As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is an opportunity for you, you need to understand your Search TAM (Total Addressable Market). Most CMOs are familiar with the concept of Search TAM, but from my experience, most marketers artificially limit their opportunities when calculating it. Kieran and I recently dove deep on how […]