Creative Data Networks
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few inches at a time, this ad probably awakened a burning desire for a self-pahking cah. By the time David “Big Papi” Ortiz leans out of a nearby window and watches the sedan easily slide between two poorly parked cars, you’ve gone into action and pulled […]
Ask A PPC: Why Have My Google Ads Not Got Any Impressions? via @sejournal, @navahf
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues. The post Ask A PPC: Why Have My Google Ads Not Got Any Impressions? appeared first on Search Engine Journal.
Google’s Stance On AI Translations & Content Drafting Tools via @sejournal, @MattGSouthern
For SEO, Google’s John Mueller says to evaluate AI-translation quality, get third-party feedback on AI-assisted content. The post Google’s Stance On AI Translations & Content Drafting Tools appeared first on Search Engine Journal.
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies. As Kieran and I discuss in a recent episode of Marketing Against the Grain, creator-generated content […]
How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal. Read further to discover how to write a letter of recommendation that will help you land the job or opportunity you’ve been dreaming of. Table of Contents What is a letter of recommendation? Do I write […]
Google Quietly Ends Covid-Era Rich Results via @sejournal, @martinibuster
Google discontinues support for rich results associated with Covid-era livestreamed events, classes and pre-recorded videos The post Google Quietly Ends Covid-Era Rich Results appeared first on Search Engine Journal.
Want More Clicks? Use Simple Headlines, Study Advises via @sejournal, @MattGSouthern
New study shows simpler headlines with common words can increase reader clicks and engagement. The post Want More Clicks? Use Simple Headlines, Study Advises appeared first on Search Engine Journal.
Google Warns Of Quirk In Some Hreflang Implementations via @sejournal, @martinibuster
Google identifies a quirk in some hreflang implementations and updates documentation to make it more widely known The post Google Warns Of Quirk In Some Hreflang Implementations appeared first on Search Engine Journal.
Vulnerabilities In WooCommerce And Dokan Pro Plugins via @sejournal, @martinibuster
Vulnerability alert for WooCommerce plus a critical vulnerability rated 10/10 patched in Dokan Pro WooCommerce plugin The post Vulnerabilities In WooCommerce And Dokan Pro Plugins appeared first on Search Engine Journal.
David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO via @sejournal, @Kevin_Indig
Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis. The post David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO appeared first on Search Engine Journal.