Creative Data Networks
Bridging virtual and real economies with blockchain gaming — Interview with Gold Fever
Exploring the integration of real-world economics within the virtual realms of blockchain gaming through commercial NFTs.
Stop shoving crypto ‘down people’s throats’ — Pudgy Penguins CEO on NFTs
Luca Netz suggested that Pudgy Penguins is pushing for Web3/blockchain as a “back end not front end” approach, as it makes its IP as accessible as possible.
Nifty News: Pixel Penguin accused of ‘charity rug,’ Epic adds new NFT games, and more
Epic Games is planning to list NFT games on its store, while the second 3AC NFT auction is slated to take place this month at Sotheby’s.
Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust via @sejournal, @MattGSouthern
Safari 17 introduces JPEG XL and enhanced `font-size-adjust`, potentially improving webpage loading times and layout consistency. The post Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust appeared first on Search Engine Journal.
5 Ways To Stop Clients From Leaving Your SEO Agency via @sejournal, @accelo
Discover 5 ways to mitigate client churn and increase profits. Understand why clients leave and learn effective strategies to retain them. The post 5 Ways To Stop Clients From Leaving Your SEO Agency appeared first on Search Engine Journal.
13 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of the concept, it’s kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. In this post, we’ll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns […]
What is AI bias? [+ Data]
Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm. What is AI bias? AI bias is […]
What are ISVs? [Examples, Benefits, and More]
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come to the aid of smaller tech companies. These platforms have created marketplaces where MarTech firms can showcase their software solutions to the platforms’ unique clients. This boosts visibility and income for many MarTech companies. ISVs are MarTech firms that collaborate with computer hardware producers, operating […]
How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and chronicling her experiences as a student at the University of Miami. With over 5.3 million followers on the platform, Earle is one of TikTok’s top creators earning up to $70,000 per sponsored post. Earle recently went on a trip to Europe with a group of […]