Creative Data Networks
11 Recommendations for Marketers in 2024 [New Data]
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Let’s dive into my recommendations. 11 Data-Backed Marketing Recommendations for 2024 1. Produce short-form videos. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video […]
Website Health Checkup: Maximizing Technical SEO Performance In 2024 via @sejournal, @lorenbaker
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in search engines – it’s also crucial to driving more user engagement, conversions, and ultimately, revenue. On March 27, we’re delving into the critical areas and key site metrics you need to focus on in 2024, including SEO, site speed, and accessibility. Join us as we […]
TikTok’s New Creator Rewards Program Prioritizes Search Value via @sejournal, @MattGSouthern
TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content. The post TikTok’s New Creator Rewards Program Prioritizes Search Value appeared first on Search Engine Journal.
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
OpenAI’s Sam Altman On Challenging Google With AI Search via @sejournal, @martinibuster
CEO of OpenAI opened up about his vision of what an AI search engine would look like The post OpenAI’s Sam Altman On Challenging Google With AI Search appeared first on Search Engine Journal.
YouTube Introduces Mandatory Disclosure For AI-Generated Content via @sejournal, @MattGSouthern
YouTube forces creators to label AI-generated videos, aiming to help viewers distinguish real from synthetic content. The post YouTube Introduces Mandatory Disclosure For AI-Generated Content appeared first on Search Engine Journal.
Navigating The Intersections Of Technology And Human Interaction In AI, User Experience, And SEO via @sejournal, @SEOGoddess
Explore the influence of AI on user interactions. Does it enhance experiences or compromise authenticity? Delve deeper to uncover insights. The post Navigating The Intersections Of Technology And Human Interaction In AI, User Experience, And SEO appeared first on Search Engine Journal.
5 Key Enterprise SEO And AI Trends For 2024
Explore the fusion of AI, SEO, and content creation, unleashing tools that revolutionize data utilization, search trends, and real-time optimizations for Enterprise SEO. The post 5 Key Enterprise SEO And AI Trends For 2024 appeared first on Search Engine Journal.
How to Give Productive Feedback, According to HubSpot Managers & Editors
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and asked me to choose between working for them or focusing on freelance work. After giving it some thought, however, they told me that – from a career stance – it made sense to transition to a full-time content marketing freelancer, as many companies needed these […]
How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.