Creative Data Networks
YouTube Competitor Analysis: How I Do It in 5 Easy Steps
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. And believe me, it’s not slowing down anytime soon, the number of YouTube’s global users is estimated to reach 2.85 billion by 2025. With this ongoing video growth on the horizon, it’s important to assess your competition. Table of Contents What is a competitor analysis […]
TikTok Creativity Program: Is it better than the Creator Fund?
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well. Well, in case you don‘t know, I’m pretty much HubSpot‘s resident creator economy expert, so it’s my job to keep up with the latest creator trends and happenings. […]
Instagram Direct Messaging Updated With Editing, Themes, & More via @sejournal, @MattGSouthern
Instagram introduces new direct messaging features, including message editing, pinned chats, customizable read receipts, and personalized themes. The post Instagram Direct Messaging Updated With Editing, Themes, & More appeared first on Search Engine Journal.
Google Ads Introduces Customizable Automation With “Solutions” via @sejournal, @MattGSouthern
Google Ads launches “Solutions,” offering customizable automation for simplified campaign management, empowering advertisers of all skill levels. The post Google Ads Introduces Customizable Automation With “Solutions” appeared first on Search Engine Journal.
Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social media startup worth your time? I sat down with HubSpot’s Manager of Brand Social Strategy and Analytics to find out. But first, let’s jump back a bit for those who don’t know what Bluesky is. What is Bluesky? Bluesky is one of dozens of social […]
SEO In 2024: Top Priorities, Challenges, And Opportunities via @sejournal, @hethr_campbell
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. […]
YouTube Algorithm Myths Debunked: Insights From The Growth Team via @sejournal, @MattGSouthern
YouTube dispels common myths about its recommendation algorithm in new video interview with growth team leader. The post YouTube Algorithm Myths Debunked: Insights From The Growth Team appeared first on Search Engine Journal.
7 Email Banner Examples I Love (For Your Inspiration)
Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you and turns a routine email […]
How to Get Verified on TikTok: A Step-by-Step Guide
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted to be among the video-centric apps to see the most growth in 2024, standing out will be crucial. A blue checkmark on TikTok doesn‘t mean you’ll automatically step into the celebrity world and get the red carpet treatment. However, I can guarantee it’s a good […]
New Developments In PPC: Experts Weigh In via @sejournal, @BennyJamminS
Learn about the latest developments in PPC and get expert tips for staying ahead in the ever-evolving digital landscape. The post New Developments In PPC: Experts Weigh In appeared first on Search Engine Journal.