Creative Data Networks
Google Rolls Out October 2023 Spam Update via @sejournal, @MattGSouthern
Google is enhancing its spam detection systems, promising better language coverage and cleaner search results across various spam types. The post Google Rolls Out October 2023 Spam Update appeared first on Search Engine Journal.
Meta Introduces New AI Tools For Advertisers via @sejournal, @MattGSouthern
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. The post Meta Introduces New AI Tools For Advertisers appeared first on Search Engine Journal.
Lifecycle Marketing: The Complete Guide
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand. Different from the buyer’s journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates. But what […]
How to Write a Simple, Effective Resume (+20 Examples)
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview? Two words: Simple and effective. In this piece, we’ll offer a step-by-step guide to writing a simple, effective resume. Then, we’ll showcase 20 examples of what this looks like in practice. Ready to level up your resume-writing technique? Let’s get started. Table of Contents How to Write a Simple Resume 20 Simple Resume Examples How to Write a Simple Resume While resume specifics vary […]
Google Discover Documentation Updated via @sejournal, @martinibuster
Update to Google Discover documentation clarifies why Discover traffic cannot be relied upon The post Google Discover Documentation Updated appeared first on Search Engine Journal.
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar] via @sejournal, @hethr_campbell
Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access! The post How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar] appeared first on Search Engine Journal.
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for how production companies can rise to the top. Hello Sunshine first started generating popularity with audiences through a modern book club model, reminiscent of Oprah’s book picks in the 90s. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. […]
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low traffic: search engine optimization. As marketers, we‘re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that’ll help you get there. That begs the question: How do you incorporate that into your content? Don‘t worry — […]
Google Sets New Rules For Bulk Email Senders via @sejournal, @MattGSouthern
Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates. The post Google Sets New Rules For Bulk Email Senders appeared first on Search Engine Journal.
How To Test Your Website Speed With Google Lighthouse via @sejournal, @DebugBear
Use Google Lighthouse & enhance your website’s speed with this detailed guide. Uncover tips and tools for a fast user experience for SEO. The post How To Test Your Website Speed With Google Lighthouse appeared first on Search Engine Journal.