Creative Data Networks
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers? So I looked into a few players: Source: Company websites Turns out they’re doing pretty well – some even minting billions. Prime, Logan Paul’s energy drink, is primed to exceed $1.2B in annual sales Feastables raked in $10m in chocolate […]
21 SEO Experts Offer Their Predictions For 2024 via @sejournal, @theshelleywalsh
Gain wisdom from top SEO pros as they reflect on intense changes and share predictions for 2024, including embracing AI tools for enhanced productivity. The post 21 SEO Experts Offer Their Predictions For 2024 appeared first on Search Engine Journal.
Key Levers To Steer AI in Performance Max And Boost Results via @sejournal, @adsliaison
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking. The post Key Levers To Steer AI in Performance Max And Boost Results appeared first on Search Engine Journal.
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. My proudest moment so far was when I launched an AI-personalized email writing workflow that saw a 38% lift in overall CTR (click-through-rate) compared to our traditional campaigns. Now, you might be wondering, how can you get similar […]
40 Interests That Deserve a Place on Your Resume
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want [recruiters] to know me as a person beyond a piece of paper.” And apparently, he’s not alone. According to a study by Standout CV, one in four people include hobbies and interests on their resumes. Suppose you’re […]
Zoom Privilege Escalation Vulnerability Via Improper Authorization via @sejournal, @martinibuster
Zoom improper authorization flaw could lead to unauthorized access via privilege escalation The post Zoom Privilege Escalation Vulnerability Via Improper Authorization appeared first on Search Engine Journal.
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule via @sejournal, @kristileilani
Discover 25 years of Google Search with key milestones, fun facts, and Google Trend’s annual Year in Search 2023, showcasing top global and local trends. The post Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule appeared first on Search Engine Journal.
9 Pivotal Marketing Trends to Watch in 2024, According to Experts
No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched it simply merge with online. We watched the birth of social (remember MySpace anyone?). And finally, we leaned in as, a little more than a year ago, OpenAI unleashed generative AI into our world. When I think about all that we experienced in the last […]
How to Build Your Own SEO Chrome Extension With ChatGPT
Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.
PPC Strategies For 2024: Insights From Over 16,000 Businesses via @sejournal, @lorenbaker
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now. We looked […]