Creative Data Networks
Meta Lets Users Separate Facebook & Instagram Accounts In Europe via @sejournal, @MattGSouthern
Meta gives European users the option to separate their Facebook and Instagram accounts ahead of EU tech regulations. The post Meta Lets Users Separate Facebook & Instagram Accounts In Europe appeared first on Search Engine Journal.
15 Best WordPress Survey Plugins in 2023 (Hands-On)
On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. To help you find the best WordPress survey plugin, I went hands-on with as many options as possible. Then, I curated my picks for the 15 best options based on that. Here are all of the plugins installed on my site, so you can be confident that I tested them all. Let’s dig […]
Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment’s notice. But have no fear – here, I’ve rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let’s dive in. 1. Interested […]
Google Terminates Contract With Appen For Search Quality Raters via @sejournal, @kristileilani
Google LLC has terminated its contract with Appen, a company that provides search engine evaluations, effective March 2024. The post Google Terminates Contract With Appen For Search Quality Raters appeared first on Search Engine Journal.
Common Analytics Assumptions — Whiteboard Friday
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.
Avoid The Noise: How To Prove That Your SEO Matters via @sejournal, @lorenbaker
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations, everyone’s time poor, everyone […]
The Best SEO Conferences For 2024 (Virtual And In-Person) via @sejournal, @lorenbaker
SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend. The post The Best SEO Conferences For 2024 (Virtual And In-Person) appeared first on Search Engine Journal.
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. And with 70% of consumers seeing irrelevant ads from brands at least once a month, it’s no wonder so many are put off by […]
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I’m not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same. My friend didn’t need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let’s dive […]