Creative Data Networks
The HubSpot Culture Code: Creating a Company We Love
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To date, we’ve updated it more than 25 times, and what you see below is our latest version. The presentation has been very well received, with more than 5 million views so far. (Thank you!) HubSpot is growing. We have about 73,400 customers and more than […]
Google Ads: New Multi-Format Ads For Video Reach Campaigns via @sejournal, @kristileilani
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM. The post Google Ads: New Multi-Format Ads For Video Reach Campaigns appeared first on Search Engine Journal.
Google Maps: New Location Data Controls & Ability To Delete Visits via @sejournal, @kristileilani
Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers. The post Google Maps: New Location Data Controls & Ability To Delete Visits appeared first on Search Engine Journal.
65 Examples of Corporate Business Babble — and What to Say Instead
Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites. But despite the time elapsed, the problem of business jargon still muddles communication. So, this article demystifies a few of the most overused phrases. We’ll replace them with simpler alternatives to determine if you’re an experienced “thought leader” or new to the business world. Embrace this transformation for a definite “win-win” outcome. 65 Examples […]
21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle in your video to grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand. Fortunately, we found 21 royalty-free music sites […]
How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
Google Search & Shopping, Product Variants And A Gap To Bridge via @sejournal, @JarnoVanDriel
Get a head start on ProductGroup changes before Google’s official announcement. Learn the why, how, and technical challenges for a seamless transition The post Google Search & Shopping, Product Variants And A Gap To Bridge appeared first on Search Engine Journal.
Key 2024 Trends To Help You Embrace The Next Era Of SEO via @sejournal, @sejournal
Position yourself for SEO success in the coming year! Explore best practices, insights, and tips from 21 industry experts in our latest SEO Trends ebook. The post Key 2024 Trends To Help You Embrace The Next Era Of SEO appeared first on Search Engine Journal.
The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not. Table of Contents What Factors Affect SERP Rankings The Metric that Matters Most: Trustworthiness How to Improve Trustworthiness 4 Tips for Improving Your Ranking What Factors Affect SERP Rankings SERP is an acronym that […]
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers? So I looked into a few players: Source: Company websites Turns out they’re doing pretty well – some even minting billions. Prime, Logan Paul’s energy drink, is primed to exceed $1.2B in annual sales Feastables raked in $10m in chocolate […]