Creative Data Networks
Google Introduces Gemini And Updates Bard With Gemini Pro via @sejournal, @kristileilani
Learn about Gemini, Google DeepMind’s most advanced AI model, redefining benchmarks in AI technology with its state-of-the-art performance and multimodal features. The post Google Introduces Gemini And Updates Bard With Gemini Pro appeared first on Search Engine Journal.
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance. This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. What is a […]
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. The Marketing Power of Spotify Wrapped Wrapped is to Spotify what “All I Want for Christmas Is You” is to Mariah Carey — a sure bet for engagement at the end of each year. Since […]
How To Build A Community By Running Industry Events
Be part of the growth, not just the job. Read and discover how you can support our industry’s dedicated professionals and nurture the search community. The post How To Build A Community By Running Industry Events appeared first on Search Engine Journal.
Explore Microsoft Bing Deep Search With GPT-4 & Generative AI Plans For 2024 via @sejournal, @kristileilani
Microsoft Deep Search for Bing powered by GPT-4 offers comprehensive results for complex search queries. Explore how it works and what’s coming in 2024. The post Explore Microsoft Bing Deep Search With GPT-4 & Generative AI Plans For 2024 appeared first on Search Engine Journal.
Research Shows Tree Of Thought Prompting Better Than Chain Of Thought via @sejournal, @martinibuster
Research in jailbreaking GPT-4 shows Tree of Thought Prompting is a powerful way to get better results The post Research Shows Tree Of Thought Prompting Better Than Chain Of Thought appeared first on Search Engine Journal.
How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow […]
How OpenAI Rewrote the Rules: A Brand Story
Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story.
Microsoft Advertising Partners With Baidu Global For Chat Ads API via @sejournal, @kristileilani
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot. The post Microsoft Advertising Partners With Baidu Global For Chat Ads API appeared first on Search Engine Journal.