Creative Data Networks
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. A caviar what now? If you’re not familiar with the caviar bump, you’ll be thankful to know it has nothing to do with snorting fish roe. A […]
How Hunter Reclaimed $10K Worth of Backlinks in 30 Days [Free Google Apps Script]
Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.
Google’s Q4 Earnings Reveal AI’s Growing Role In Search via @sejournal, @MattGSouthern
Alphabet’s Q4 earnings show steady growth driven by AI integration across Search, YouTube, Cloud; presenting risks and opportunities. The post Google’s Q4 Earnings Reveal AI’s Growing Role In Search appeared first on Search Engine Journal.
Google Answers Question About Signals And Syndicated Content via @sejournal, @martinibuster
John Mueller answers question about when Google chooses to rank the syndication partner as the canonical source The post Google Answers Question About Signals And Syndicated Content appeared first on Search Engine Journal.
Google DeepMind WARM: Can Make AI More Reliable via @sejournal, @martinibuster
DeepMind researchers published research on WARM, a way to mitigate reward hacking and improve the quality of AI answers The post Google DeepMind WARM: Can Make AI More Reliable appeared first on Search Engine Journal.
Sentence-Level Semantic Internal Links For SEO via @sejournal, @martinibuster
An internal linking strategy for SEO that matches Google’s semantic understanding of content The post Sentence-Level Semantic Internal Links For SEO appeared first on Search Engine Journal.
Local Strategies: How Better Online Reputation Drives Revenue via @sejournal, @lorenbaker
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] – Raj’s Background and Journey to Edge. […]
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. To do this, I follow a lot of restaurants on social media. I also subscribe to their newsletters, attend their special events, enter their giveaways, and sign up for their rewards programs. And because my […]
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells that contain a specific value or range of values. It’s easier to use COUNTIF than to manually count yourself. How to Use the COUNTIF Function in Excel The COUNTIF function in Excel counts the number of cells in a range that meet the given criteria. […]
How Cognism Generated $441k in Revenue With Money Keywords
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.