Creative Data Networks
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid’s items. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal […]
Gambling Coins Are the Latest Meta. How Did We Get Here?
Hamster racing, snail racing, and now marble racing. It’s all happening in Web3. Hamsters.gg, a platform purporting to be the first ever to livestream hamster races, has rapidly gathered a dedicated following of betters in the Web3 space eager to amass fortunes through races. Hamsters are put into specially designed racing lanes equipped with automated starting gates. Prior to the beginning of each race, users can place wagers on the racing hamster they favor. The concept quickly became popular, leading to the creation of numerous similar platforms featuring different animals, such as Snail Trail ($SLIME), Race (RABBIT), and Rat Roulette […]
Gucci Wants to Reward ‘Material NFT’ Holders With 2 Physical Items – For Free
Luxury fashion powerhouse Gucci is preparing to gift two exclusive physical items – a wallet or bag – to holders of its Gucci Vault Material NFTs, which will be generally unavailable to Gucci’s usual clientele. The Material NFTs debuted last March as part of a partnership between Gucci and the narrative NFT project, 10KTF. The collection dressed eleven selected NFT collections, including Bored Ape Yacht Club (BAYC), World of Women (WoW), Cool Cats, and more, in digitally enhanced Gucci outfits to showcase Gucci’s digital identity in an alternate world. 10KTF tells the fictional story of a floating city in a […]
Regulating AI: Experts Explain Why It’s Difficult (But Important) to Get Right
From fake photos of Donald Trump being arrested by New York City police officers to a chatbot describing a very-much-alive computer scientist as having died tragically, the ability of the new generation of generative artificial intelligence systems to create convincing but fictional text and images is setting off alarms about fraud and misinformation on steroids. Indeed, a group of artificial intelligence researchers and industry figures urged the industry on March 22, 2023, to pause further training of the latest AI technologies or, barring that, for governments to “impose a moratorium.” These technologies – image generators like DALL-E, Midjourney and Stable […]
Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara via @sejournal, @MattGSouthern
New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences. The post Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara appeared first on Search Engine Journal.
Top 42 Viral Videos Of All Time via @sejournal, @gregjarboe
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are. The post Top 42 Viral Videos Of All Time appeared first on Search Engine Journal.
OpenAI Shuts Down Flawed AI Detector via @sejournal, @MattGSouthern
OpenAI discontinues AI text detection tool after criticism over inaccuracy. The post OpenAI Shuts Down Flawed AI Detector appeared first on Search Engine Journal.
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions via @sejournal, @kristileilani
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions appeared first on Search Engine Journal.
What Does The Norwegian Meta Behavioral Ads Ban Really Mean? via @sejournal, @brookeosmundson
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean? appeared first on Search Engine Journal.