Creative Data Networks
A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO. In this blog post, we’ll go over: How Marketers are Using AI How to Implement AI […]
The Best Inbound Marketing Agencies of 2023
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. While every inbound marketing agency is slightly different, they have […]
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Why Pinterest? Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, […]
How to Reach Your First $10k Month as an SEO Freelancer [Free Templates]
Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing.
5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations. So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. However, amidst privacy concerns in 2019, Facebook quietly removed much of the functionality around its Graph […]
Email Marketing for Hotels — How to Get It Right
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully. As a digital nomad, I have a greater appreciation for quality hotel email marketing than the average person. As […]
Baidu Ranking Factors for 2024: A Comprehensive Data Study via @sejournal, @MPentzek
Learn the keys to success in China’s search engine realm, adapting strategies for current and future algorithmic advancements. The post Baidu Ranking Factors for 2024: A Comprehensive Data Study appeared first on Search Engine Journal.
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans via @sejournal, @kristileilani
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms. The post Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans appeared first on Search Engine Journal.
2024 Creator Economy Predictions
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by […]
The HubSpot Culture Code: Creating a Company We Love
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To date, we’ve updated it more than 25 times, and what you see below is our latest version. The presentation has been very well received, with more than 5 million views so far. (Thank you!) HubSpot is growing. We have about 73,400 customers and more than […]