Creative Data Networks

B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working) via @sejournal, @MattGSouthern

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LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. The post B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working) appeared first on Search Engine Journal.

5 best CRMs for publishing companies in 2025

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With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. To conquer obstacles to monetization and distribution, publishing companies need to be able to build stronger relationships with their readers, subscribers, and viewers as well as measure the ROI of different campaigns to ensure they spend resources on what works best. From managing subscriber relationships to automating workflows to crafting personalized marketing campaigns, a good CRM can help you tackle modern-day obstacles. In this comprehensive guide, we’ll […]

5 best CRMs for plumbers in 2025

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If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty. That’s why we’ve compiled this list of top CRM solutions for plumbing businesses, complete with feature comparisons, pricing breakdowns, and implementation guidance. Our staff writer used generative AI for drafting and research, then fact-checked, reviewed, and revised the content to bring you this comprehensive, helpful guide. We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber […]

Research Shows Differences In ChatGPT And Google AIO Answers via @sejournal, @martinibuster

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New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal.

From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing via @sejournal, @purnavirji

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Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal.

The psychology behind clicks: Where digital marketing meets neuroscience

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In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout? While traditional marketing leans on creativity, data, and tech, today’s most effective strategies dig deeper into the brain. Understanding the unconscious impulses behind clicking behavior gives marketers a serious edge. By aligning design, content, and campaigns with how the brain processes emotion, attention, and reward, brands don’t just earn clicks — they earn trust, connection, and action. This is behavioral marketing. And we’ll explore how […]

AI Halftime Report H1 2025 via @sejournal, @Kevin_Indig

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Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder. The post AI Halftime Report H1 2025 appeared first on Search Engine Journal.

Google AI Mode Update: File Uploads, Live Video Search, More via @sejournal, @MattGSouthern

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Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search. The post Google AI Mode Update: File Uploads, Live Video Search, More appeared first on Search Engine Journal.

OpenAI Study Mode Brings Guided Learning to ChatGPT via @sejournal, @MattGSouthern

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OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery. The post OpenAI Study Mode Brings Guided Learning to ChatGPT appeared first on Search Engine Journal.

Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis via @sejournal, @MattGSouthern

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Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. The post Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis appeared first on Search Engine Journal.
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