Creative Data Networks
OpenAI Rolls Out Update To ChatGPT Search via @sejournal, @martinibuster
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first on Search Engine Journal.
10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond via @sejournal, @gregjarboe
Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth. The post 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond appeared first on Search Engine Journal.
Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount of blog posts that are written with AI is at an all-time high… And all of it is trash.” Ross Simmonds joins us with some spicy takes on experimentation, distribution, and AI. And I promise: It’s not trash. Ross Simmonds Founder, Foundation Marketing; Digital marketing strategist, entrepreneur Fun fact: He once rappelled down a 20-story building in slacks and dress shoes. Claim to fame: Simmonds has done something most marketers would be afraid to even […]
How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.
Google Adds AI Mode Traffic To Search Console Reports via @sejournal, @MattGSouthern
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports The post Google Adds AI Mode Traffic To Search Console Reports appeared first on Search Engine Journal.
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving turbulent periods. Fast forward to today: If the recent $700 million acquisition by Church & Dwight is any indication, Touchland didn’t just survive — they’ve established themselves as a major category leader. In this post, I’ll review 10 companies, including Touchland, that viewed turbulent times […]
The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for. I’m Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. Scrappy, under-the-radar tactics have been the backbone of Marketing Ideas, my weekly newsletter for startup marketers. No paid ads. No polished design team. No brand halo to ride on. Just a willingness to test fast, double down on what worked, and ignore what didn’t. […]
Google Launches Audio AI Overviews In Search Labs Test via @sejournal, @MattGSouthern
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. The post Google Launches Audio AI Overviews In Search Labs Test appeared first on Search Engine Journal.
Google Search Team Explains The “It Depends” Response via @sejournal, @MattGSouthern
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on Search Engine Journal.