Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned complex health information into digestible content. I translated complicated vaccination schedules and lengthy health insurance policies into simple guidance for consumers. I still use plain language principles to write clear content. But I’ve also picked up some new tricks along […]