Creative Data Networks
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I had no idea how to generate a keyword strategy for buyers. I learned my lesson the hard way. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. Using buyer journey keywords, I can better quantify the value […]
GoDaddy Is Offering Leads To Freelancers And Agencies via @sejournal, @martinibuster
GoDaddy’s Agency Program offers a high-intent source of leads for freelancers and web agencies The post GoDaddy Is Offering Leads To Freelancers And Agencies appeared first on Search Engine Journal.
Google & Apple Maps: 20% of Local Searches Now Start Here via @sejournal, @MattGSouthern
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. The post Google & Apple Maps: 20% of Local Searches Now Start Here appeared first on Search Engine Journal.
We Figured Out How AI Overviews Work [& Built A Tool To Prove It] via @sejournal, @mktbrew
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. The post We Figured Out How AI Overviews Work [& Built A Tool To Prove It] appeared first on Search Engine Journal.
Google On Diluting SEO Impact Through Anchor Text Overuse via @sejournal, @martinibuster
Google’s John Mueller answers a question about diluting the impact of anchor text by using it sitewide. The post Google On Diluting SEO Impact Through Anchor Text Overuse appeared first on Search Engine Journal.
Google Clarifies Googlebot-News Crawler Documentation via @sejournal, @martinibuster
Google updated the Googlebot-News documentation to remove wrong information The post Google Clarifies Googlebot-News Crawler Documentation appeared first on Search Engine Journal.
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO via @sejournal, @MordyOberstein
Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic. The post Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO appeared first on Search Engine Journal.
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated to the movies. Because I’m a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. The latest push centers on agentic AI. I’ve found AI agents helpful in some capacities — saving me time, automating repetitive tasks, […]
Google Now Allows Top Ads To Appear At Bottom Of Search Results via @sejournal, @brookeosmundson
Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality. The post Google Now Allows Top Ads To Appear At Bottom Of Search Results appeared first on Search Engine Journal.
Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO via @sejournal, @MattGSouthern
XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead. The post Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO appeared first on Search Engine Journal.