Creative Data Networks
What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. What goes into running a successful BTL campaign? And where do you begin? To help you start, I dug into BTL marketing: the history, its relationship with […]
AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success via @sejournal, @brentcsutoras
Get exclusive insights from Reddit’s top executives about the platform’s growth, advertising potential, and community engagement. The post AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success appeared first on Search Engine Journal.
YouTube Ad Updates: Enhanced Shorts Monetization via @sejournal, @MattGSouthern
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. The post YouTube Ad Updates: Enhanced Shorts Monetization appeared first on Search Engine Journal.
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025
Google’s Updated Machine Learning Courses Build SEO Understanding via @sejournal, @martinibuster
Google updated its machine learning crash course. It now offers introductions to LLMs and AI, helpful for understanding search engines The post Google’s Updated Machine Learning Courses Build SEO Understanding appeared first on Search Engine Journal.
HTTP Archive Report: 61% Of Cookies Enable Third-Party Tracking via @sejournal, @MattGSouthern
HTTP Archive’s latest Web Almanac reveals mobile-desktop performance gap and persistent tracking practices across millions of websites. The post HTTP Archive Report: 61% Of Cookies Enable Third-Party Tracking appeared first on Search Engine Journal.
WordPress 6.7 Released – This Is Why It’s A Winner via @sejournal, @martinibuster
WordPress 6.7 may improve Core Web Vitals performance with better image lazy loading. This is what you need to know. The post WordPress 6.7 Released – This Is Why It’s A Winner appeared first on Search Engine Journal.
How Often Should You Blog? Tips For Ideal Posting Frequency via @sejournal, @ronlieback
Want to attract more traffic to your blog? Learn about the importance of posting frequency and how to find the sweet spot for your content. The post How Often Should You Blog? Tips For Ideal Posting Frequency appeared first on Search Engine Journal.
I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up
In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free social listening tools are so important. In this article, we’ll talk through why social media monitoring matters to marketers and test out five of the most popular social media listening tools out there. Table of Contents Free Social Media Monitoring Tools What is social media […]
8 Inclusive Ecommerce Website Examples That Drive Growth
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them. I’m an inclusive marketing strategist and run an inclusive marketing consultancy. Last year I did audits of multiple ecommerce websites, and found the same opportunities for improvement over and over again from […]