Creative Data Networks
13 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of the concept, it’s kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. In this post, we’ll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns […]
What is AI bias? [+ Data]
Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm. What is AI bias? AI bias is […]
What are ISVs? [Examples, Benefits, and More]
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come to the aid of smaller tech companies. These platforms have created marketplaces where MarTech firms can showcase their software solutions to the platforms’ unique clients. This boosts visibility and income for many MarTech companies. ISVs are MarTech firms that collaborate with computer hardware producers, operating […]
How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and chronicling her experiences as a student at the University of Miami. With over 5.3 million followers on the platform, Earle is one of TikTok’s top creators earning up to $70,000 per sponsored post. Earle recently went on a trip to Europe with a group of […]
17 Apps to Improve the B2B Customer Experience
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that […]
SEC Charges Binance With 13 Counts of Securities Laws Violations
In a major development, the U.S. Securities and Exchange Commission (SEC) has lodged a comprehensive lawsuit against Binance, the world’s largest cryptocurrency exchange. The lawsuit, which details 13 separate charges, was filed in federal court on Monday, June 5, and accuses Binance of mismanagement of customer funds and deception towards regulators and investors about its operations. “Through thirteen charges, we allege that Zhao and Binance entities engaged in an extensive web of deception, conflicts of interest, lack of disclosure, and calculated evasion of the law,” SEC Chair Gary Gensler said. “As alleged, Zhao and Binance misled investors about their risk […]
Apple’s Vision Pro Headset: Everything You Need to Know
The Alpha: Today, at the Worldwide Developers Conference 2023, Apple revealed its long-awaited mixed-reality headset, the Apple Vision Pro. Representing the first brand-new product category from the company since 2014’s launch of the Apple Watch, the high-end augmented and virtual reality headset could have a major impact on the future of the metaverse. The device’s main uses will include gaming, communication, video consumption, and productivity. According to Bloomberg‘s Mark Gurman, at least one person who worked on the device at Apple has called it “the future of the computer.” Blending augmented and virtual reality, the device is powered by an […]
Next Up: Five Ones to Watch in June 2023
In 2021, a new creator economy was born on the blockchain. Since NFTs took center stage, artists have achieved NFT superstardom, billion-dollar brands have been forged in just a few months, and lives have been utterly transformed time and again. Yet, the most inspiring thing about the NFT space is the number of artists of all creeds and mediums who have found community and support by embracing this technology. In keeping with our mission to empower creators, we present Next Up — our monthly franchise dedicated to showcasing rising artists. Although the NFT space has changed significantly over the last […]
Nike NFTs to make their way into EA Sports games and its millions of fans
Nike’s “virtual creations” will be integrated into EA Sports games in the coming months.