Creative Data Networks
Do BAYC Holders Really Want Gucci in Their Metaverse?
Luxury fashion house Gucci is doubling down on its Web3 ventures. Although the brand has maintained an elusive presence on the blockchain thus far, the recent announcement of a partnership with Yuga Labs’ coveted Otherside metaverse project has set the NFT space abuzz with speculation. While the companies had previously indirectly collaborated on offerings, this latest team-up is set to be a more robust and ongoing initiative centered within the broad-scale Yuga and Bored Ape Yacht Club metaverse. But, given Gucci’s past in Web3, is this something that will actually be of desire and benefit to those who hold Yuga […]
Magic Eden launches marketplace for Bitcoin Ordinals
It’s one of the first major NFT marketplaces to join the Bitcoin Ordinals fray, which as of March 21 boasted 567,087 inscriptions.
Metaverse brings new problems and opportunities to music licensing
With the rising popularity of Web3 and the metaverse, songwriters and musicians are wondering what music licensing will look like in this new space.
Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster
Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.
Google Ads Policy Update: Changes To Government Docs & Services via @sejournal, @MattGSouthern
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.
12 of the Best WordPress Popup Plugins in 2023
Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.) Before diving into the tools, let’s look at the features to determine if a plugin suits your needs. What to look for in a WordPress Popup Plugin Popup plugins offer many features — from customization to screen display locations and built-in analytics — but the most important features to watch out for are targeting and trigger options. Targeting refers to where […]
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them, and more. So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro […]
Google Enhances Discovery Ads: Boosting Engagement & Conversions via @sejournal, @MattGSouthern
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.
Is AI the Future of Video Creation? We Asked Wistia’s Head of Production
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time? The solution could be here already, and it’s with artificial intelligence. Here, I spoke with Chris Lavigne, Head […]
3 Ways Marketers are Already Navigating Potential Recession [Data]
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller. Because prices are higher and the marketing budget is lower, there is not enough marketing for the traffic and conversions we need.” To help marketers recognize they’re not alone, we surveyed 300 marketers to […]