Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.) Before diving into the tools, let’s look at the features to determine if a plugin suits your needs. What to look for in a WordPress Popup Plugin Popup plugins offer many features — from customization to screen display locations and built-in analytics — but the most important features to watch out for are targeting and trigger options. Targeting refers to where […]