Creative Data Networks
Use Google Ads AI & Machine Learning To Run Better Campaigns
Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign managers. This means the future of our work is going to be very different. We are no longer on the court playing basketball. We are now the coach guiding our team to the finals. Our team, in this case, is Google Ads now. Our job is about guiding the machines and technology and ensuring we are headed in the right direction. If we are not headed in the right direction, […]
Google Encourages Performance Max Upgrade For DSA And GDA via @sejournal, @kristileilani
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And GDA appeared first on Search Engine Journal.
How to Create a Facebook Group for Your Business [+ Why You Should]
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a section. Should you create a Facebook Group for your business? Facebook Group vs. Facebook Page How to Create a Facebook Group How to Pin a Post in a Facebook Group How to Create a Poll in a Facebook Group How to Create a Private Facebook […]
How Far Back Should a Resume Go? Everything You Need to Know
With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has never been more critical. Here, we will guide you on how far back your resume should go when revising and editing it. The guidance varies depending on your experience, what roles you’re applying to, and the types of jobs you would want. Data shows that nearly one-quarter (24%) of hiring managers spend less than 30 seconds looking at a resume. This means you should only include the more relevant information and job experiences to highlight why you’re the best […]
Oh, the 4-Day Workweek? We Crushed It. So Can You. via @sejournal, @Amanda_ZW
A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It. So Can You. appeared first on Search Engine Journal.
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights via @sejournal, @MattGSouthern
Alphabet’s latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product. The post Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights appeared first on Search Engine Journal.
How to Use IF-THEN Statements in Excel
To enjoy Excel fully, you must know how to use the IF-THEN function. The IF-THEN is one of Excel’s most impressive functions, as you can use it to analyze data, draw inferences and make decisions under certain preset conditions. But what exactly are IF-THEN statements, and how can you start using them? In this guide, we’ll show you how to use IF-THEN statements to improve your mastery of Excel. Table of Contents What are IF-THEN statements in Excel? The Benefits of IF-THEN Statements in Excel How to Use IF-THEN Statements in Excel Best Practices for IF-THEN Statements in Excel What […]
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid’s items. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal […]
Gambling Coins Are the Latest Meta. How Did We Get Here?
Hamster racing, snail racing, and now marble racing. It’s all happening in Web3. Hamsters.gg, a platform purporting to be the first ever to livestream hamster races, has rapidly gathered a dedicated following of betters in the Web3 space eager to amass fortunes through races. Hamsters are put into specially designed racing lanes equipped with automated starting gates. Prior to the beginning of each race, users can place wagers on the racing hamster they favor. The concept quickly became popular, leading to the creation of numerous similar platforms featuring different animals, such as Snail Trail ($SLIME), Race (RABBIT), and Rat Roulette […]